Calendar printing may be one of the most pricey yet effective methods of business marketing. The kind of creative preparation and effort that goes into calendar printing calls for unit prices to be a little higher than your average print advertising product (with the exception of catalogs and other complex prints.) But we know it's not the type of thing that's going to cook up itself in your house office with a printer that is basic. Here are a few ways to avoid paying dividends that are costly the next time you seek calendars for your business.
My suggestion is that the go in with a project in mind, but don't buy till you've taken the time to really search. Write down the inventory numbers or put them into a holding area on the site, then in a few days or whenever you have someone looking at your options then buy the picture they have based on what you're producing. Example for cover, pinch and ensure that you get large enough to pay this size with resolution that is sufficient , then you can decrease resolution to use for site artwork and on marketing your business with print.
Not everyone wants to read the details. The premium space ought to be focused on getting the reader excited about the product, although you can include a list of features on one of the final panels of the booklet. By the time the reader gets into the last panel of the brochure, he must be sold! Be sure to sell quickly by placing all your benefits and ways to contact to you upfront. Include contact information on the back panel, where people expect it.
And how wonderful it is that things have changed. Ten years ago, even competing for customer loyalty online was constrained by budget, and big business still held the upper-hand with technology and turn-key advertising opportunities. Now however, with the evolution of social media marketing, consumers are no longer moved by the trends set by big business; instead, it is the customer who'sets the standards' - and we are asked to follow.
Keeping Poor Records - Affiliate marketing may be a laid back business, but it is still a business nonetheless. Just as any physical business would keep a record of all transactions, events, alterations, costs etc, an internet business should not retreat from this too. Keeping a log of the business is very important because, ultimately, a disorganized business is a failing business.
Print in bulk. Look for a printing company that will provide this hyperlink you great discounts in bulk printing. This should provide you savings that you can use on your business endeavors. There are plenty of printing companies out there, so you will need to do a research.
Remember PR is not just for large corporations. You are unlikely to have the funds for exposure in a number of the greatest magazines but you can cultivate relationships with industry journals and press.